VOCUIS services extend across all aspects of branding and design, providing a broad capability for strategically informed solutions through each of our brand strategy and brand design development disciplines and services, and each discipline is supported by our integrated strategic and design intelligence expertise to ensure consistent delivery of a focused and precise brand building program, in its various expressions. VOCUIS’s core competency lies in a synergy of brand strategy and experience design with highly refined, brand-aware visual design, brand communications and marketing implementation. We bring these together to create immersive and innovative multi-platform brand experiences.
Strategy is the guiding principle behind our projects. Our knowledge, experience and perspective on industry and global trends can be of great value to clients. Understanding business models and how the modern economy and market is changing makes VOCUIS a valuable strategic partner.
and/or design projects situation and the brand’s prospective potential.
situation and the brand’s prospective potential.
of the brand, and identify weaknesses.
and creative intelligence.
visual imagery on to each of the brand’s expressions and touchpoints.
themselves coherently and consistently in all channels from graphic to
digital formats to environments.
We create brand elements and marketing tools that communicate the brand’s essence effectively.
communication in all channels of brand marketing.
BRANDING SERVICES
BRAND DEVELOPMENT PROCESS
RESEARCH & ANALYSIS
Prior to engaging into any brand development project, our professional team of brand experts studies and digests all the facets of the brand and it’s environment, and conducts in-depth examination of the competitive situation and intelligent analysis of the brand’s current position and prospective potential.
AUDIT & IDENTIFY
We work closely with our clients to discover their organisational strengths and capabilities that can aid the development of the brand, and identify weaknesses that may be detrimental to the life of the brand. Our strategic consultants determine and define the most viable route for brand development.
BRAND STRATEGY
We craft strong brand strategies that are formulated from clear strategic thinking and creative intelligence. We develop strategies that best suits the brand’s overall characteristics and quality. In fact, we help build the brand qualities that essentially enables the brand to reach unique opportunities.
DESIGN DEVELOPMENT
The brand design development process begins with conceptual direction and realised through the formation of the creative link between a brand’s visual imagery on to each of the brand’s expressions and touchpoints. VOCUIS produces awe-inspiring designs that fabricates extraordinary brand experiences.
BRAND EXPRESSIONS
Strong brands have compelling and unique visual identities and imagery that help the brand express themselves coherently and consistently in all channels from graphic to digital formats to environments. Our team of creative professionals develops and design captivating brand expressions that coheres and strengthens the brand strategy.
BRAND ACTIVATION
Brands come to life after meticulous and precise strategic formulation and creative production. We help clients to ‘live the brand’ in order to promote a focused and consistent brand direction throughout the brand’s lifetime. We create brand elements and marketing tools that communicate the brand’s essence effectively.
BRAND MANAGEMENT
VOCUIS formulates and develops comprehensive brand management tools and guides that assist clients with effective brand communication in all channels of brand marketing, projecting clear and consistent brand expressions to the audience.
We craft strong brand strategies that are formulatedfrom precise strategic thinking and creative intelligence.
Analysis
Research & Analysis
Industry Study
COMPETITOR ANALYSIS
Consumer Research
Global & Local Market Evaluation
Opportunity Analysis
Market Research
Internal Study
CORPORATE AUDIT
Focus Groups & Surveys
Workshops
Identify
Audit & Identify
Brand Audit
STRATEGIC ANALYSIS
Product / Service Audit
Business Audit
Brand Image Audit
CORPORATE AUDIT
Internal Mgt. Issues
Marketing Communications Audit
Corporate Strengths & Potential
Strategy
Brand Strategy
Market Position
STRATEGIC DIRECTION
Brand DNA
Brand Character
Brand Vision & Culture
Brand Positioning
Brand Touchpoints
Corp/Brand Relation
BRAND ARCHITECTURE
Brand Structure
Naming
Identity Formation
Design
Design Development
Brand Image
CREATIVE DIRECTION
Conceptual Development
Idea Generation
Visualize Trend & Styles
Examine Applicability
Design & Production
Brand Identity / System
BRAND EXPERIENCE
Visual Strategy
Brand Visuals
Brand Environment
Expressions
Brand Expressions
Presence & Perception
VISUAL IDENTITY
Print & Digital Media
Brand Prospectus
MARKETING MATERIAL
Corporate Profile/Brochures/Catalogues
Packaging
Corp/Brand Website
Social Media
Multimedia Presentations
Corporate Interiors
Trade Shows & Exhibitions
Retail Space Design
Activation
Brand Activation
Marketing Implementation
LIVING THE BRAND
Brand Enagement
Brand Training
Brand System
BRAND COMMUNICATIONS
Brand Launch
Consumer Promotions
Digital Campaigns
Brand Events
Management
Brand Management
Brand Systems
BRAND GUIDELINES
Identity Systems & Guides
Brand Guide
Brand Book
Environment Guide
Online Brand Mgt. Tools
Trademark Strategy
BRAND PROTECTION
Trademark & Domain Registry
Trademark Protection
Consistent Design Update
SOME OF OUR
BRANDING CASE STUDIES
Our core competency lies in asynergy of brand strategy andexperience design with highly refined,brand-aware visual design.Creating innovative brandexperiences.
COMPREHENSIVE DEVELOPMENT PROCESS
At VOCUIS, we do things differently. Our goal at the beginning of a project is to create a culture for our client, and then extend that culture to others. Once we have identified, examined, assessed, evaluated and then established the core facets of each project, we then utilise the most progressive skills in creative techniques, concepts and design to develop strategic development approaches that provide the structure for advanced branding and/or design projects that get noticed and remembered. We maintain an integrated approach to branding by implementing customised solutions that initiate brand awareness via creativity, originality and strategic thinking. We maintain an integrated approach to branding by implementing customised solutions that initiate brand awareness via creativity, originality and strategic thinking.
REALIZE THE CONCEPTUAL IDEATION
The process for each project we take on; from research, analysis, ideation, conception, design, fine-tuning, to realisation and production, illustrates our attention to the precise execution of each project’s development process. VOCUIS treats each project individually. An exclusive processing system is created to serve each client’s unique business needs and objectives, together with each brand’s unique spirit. VOCUIS is not afraid to think big. We begin each project with a completely open mind and consider every option. Feasibility is evaluated and the conceptual approach continues on to architect the framework for a high-end custom solution.
Brand Development Strategy
Brand / Business Strategy
TOTAL BRANDING DEVELOPMENT
Brand Plan
We work closely with our clients to discover their organizational strengths and capabilities that can aid the development of the brand, and identify weaknesses that may be detrimental to the life of the brand.
VOCUIS provides comprehensive strategic development and design services, tailored to achieve your objectives through an brand sensitive approach. Through in-depth research and analysis, we identify and develop the strategic formulation of global brand plans and objectives, strong business development strategies that build your business as well as comprehensive brand development plans.
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Site Development Strategy
Strategic Planning
SITE DEVELOPMENT STRATEGY
In depth Site Configuration Plan
Our integrated services approach extends from Strategic Planning all the way through to our design capabilities, providing site development strategies and site configuration plans for investors, real estate, hospitality, private and government clients for urban, tourism and resort destinations.
VOCUIS’S strength in site planning results from a diverse combination of in depth in-house research and planning, brand strategy, touch point creation, environment and interior design concept direction, as well as brand design expertise. Clients trust us to pave the path and determine the overall positioning and direction of new developments of hotels, real estate property mix, as well as large scale entertainment parks.
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