The world famous suitcase and bag brand from Belgium, Hedgren, unveiled its first flagship shop at the bustling Huaihai Middle Road, Shanghai. On the opening ceremony, Mr. Xavier Kegels, founder of Kipling and Hedgren, was present on the site and cut the ribbon. In the presence of representative of Embassy of Belgium, executives of Hedgren and other important guests, creating an important brand appealing.

After the ribbon-cutting ceremony, Hedgren’ founder, its global CEO and the general manager in China shared Hedgren’s funny story and brand strategies to guests present in Sinan Mansions. After that, a wonderful fashion bag show was brought to guests by famous models both at home and abroad. The ceremony ended in a wine party which was held to treat guests from all over the world.

Hedgren, dedicated to conquering customers with its stylish and comfortable suitcases and bags that are featured with both quality and functions, offers an easy and convenient life style. Since its outset, Hedgren brand has been dedicated to providing high-quality products for urban, business and private travelers, and further meeting the needs of people pursuing quality of life.

This time, VOCUIS worked out a design style standard of retail chain stores for Hedgren, and provided spatial and extension plans for different shops in different regions. A set of complete visual design plans for each store were drafted, including visitor flow estimation, product display, display tools, advertisement presentation, storage space, layout drawings and detailed construction drawings.