BRAND II is an international design magazine owned by the internationally renowned publisher, Hightone Books, specialized in introducing the overall images of international brands. It’s a great honor for VOCUIS to be invited to show on this magazine its design works, OLMA’s redesigned brand, which is a brand of Shanghai Xinyu Watch & Clock Group. The redesign covers the whole process of brand image building, from the design of package, brand introduction, product catalog to retail space design.

Natural lines are applied to design OLMA’s retail space so as to render the brand’ s elegance, and metal materials and standard dark colors are used in space design, to create a stylish and classical atmosphere. The design is highly commended and introduced in international design magazines.