PROJECT SUMMARY      |      CHALLENGE     |      RESULTS


Arenui Boutique Liveaboard

The arenui dive liveaboard is a traditional and magnificent phinisi, a classic indonesian wooden sailing vessel, set to raise its anchors in june 2008 to begin its explorations of the majestic underwater world of the indonesian archipelago.

We build unique brand identities and imagery creating extraordinary brand experiences.

Consultation


Audit & Identify

Industry Analysis
CORPORATE ANALYSIS
Brand / Product Audit

 

Consultation
MEETINGS & WORKSHOPS
Focus Group Discussions

Strategy


Research & Analysis

Global
BRAND STRATEGY DEVELOPMENT
Corporate Strategy

 

Market Position
STRATEGIC DIRECTION
Brand DNA
Brand Vision & Culture
Brand Positioning
Brand Touchpoints

Design


Design & Production

Global
BRAND IMAGE DEVELOPMENT
Corporate Image

 

Brand Identity
BRAND EXPRESSIONS
CIS Guideline
Web & Print Media
Prospectus & Brochures
Marketing Collateral

vocuis arenui branding–2200px 02 2010 uai
vocuis arenui branding–2200px 01 2010 uai

A top-notch luxury boutique hotel

The underlying concept of the arenui is to provide the convenience of a fully equipped dive liveaboard together with all the richness, artistic touches and comforts of a top-notch luxury boutique hotel.
vocuis arenui branding–2200px 04 2010 uai
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A unique visual experience for the extraordinary liveaboard

Prior to the completion of the hand crafted boutique boat, vocuis developed an exquisitely remarkle imagery that provides a realistic and attractive overview of the ship. with the arenui brochure and online booking web site giving a summary of the ships features and offerings, together with showing some of the splendors to be found in indonesia as well as a more in-depth look at each of the destinations that the arenui explores.A unique visual experience for the extraordinary luxury diving boutique liveaboard.
vocuis arenui branding–2200px 07 2010 uai
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About Arenui Boutique Liveaboard

The Arenui dive liveaboard is a traditional and magnificent Phinisi, a classic Indonesian wooden sailing vessel, set to explore the majestic underwater world of the Indonesian archipelago.