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PROJECT SUMMARY

AXMAN Bicycles

With over 21 years of mastery experience in the field of bicycle assembly and parts manufacturing, axman produces exceptionally rigid, strong and light weight bicycle frames of the highest caliber that utilize the latest monocoque construction techniques and cutting edge designs.

We build unique brand identities and imagery creating extraordinary brand experiences.

vocuis axman brand design–2292px 11 2007 uai

Identity

Identity Standards

Brand Guide
BRAND IDENTITY
Corporate / Product Identity
Digital & Print Collateral
Colour Scheme

Logotype & Identifier
VIS / CIS / PIS / SIS / DIS
Identity Systems Guide
Online Brand Mgt

Graphic

Brand Imagery

Corporate Profile
BRAND COMMUNICATIONS
Product Catalogue
Prospectus & Brochures
Marketing Collateral

Brand Visuals
CREATIVE DESIGN
Advertisement Design
Packaging Design
Event & Space Graphics

Exhibition

Exhibition Design

Exhibit & Expo
TRADE SHOW EXHIBITION
Trade Shows & Exhibitions
Brand Exhibits
Product/Merchandising Display
Exhibit Environment
Exhibit Visuals & Graphics
Exhibit Media

Design & Construction
CONSTRUCTION GUIDE
Exhibit Booth Guidelines
Traffic Flow Analysis
Space Zoning
Layout Planning
Construction & Technical Drawings
Construction Guideline
Construction Implementation

vocuis axman brand design–2292px 01 2007 uai
CHALLENGE

AXMAN Bicycles

As a result of AXMAN’s vigorous investments in the latest and most advanced technologies,AXMAN has gained a distinguished leadership in the industry. hence, the need for a brand image that equates to the premium quality products that it offers, soon became necessary.
To present the newly developed brand image at the taipei bicycle show 2007, AXMAN hoped for a different and innovative concept for its exhibition booth, that could also be reused at different exhibitions that AXMAN attends to around the world.
vocuis axman brand design–2292px 03 2007 uai
vocuis axman brand design–2292px 05 2007 uai
vocuis axman brand design–2292px 06 2007 uai
vocuis axman brand design–2292px 07 2007 uai
RESULTS

AXMAN Bicycles

The initial stage of the re-branding process to updated the logotype of the already established brand name, elevating the brand to a high-end, premium bicycle frame manufacturer and developer. an unique and novice approach to product catalogue graphic design and presentation offered a distinguished and innovative appeal to the brand.
VOCUIS developed and constructed an innovative exhibiting and display concept that caught the attention of the show audience. display stands are customized and can be dissembled and reused. the overall presentation of the exhibit booth was striking and shouted a strong sense of technological advancement, matching to the superior quality of the axman bicycles and frames.
vocuis axman brand design–2292px 08 2007 uai
vocuis axman brand design–2292px 12 2007 uai
vocuis axman brand design–2292px 13 2007 uai
ClientAXMAN BicyclesIndustryBicycle/Frames & BicycleDate2007Project ServiceBranding, BrandingProjects, Exhibit, Graphic, Identity

About AXMAN Bicycles

With over 21 years of mastery experience in the field of bicycle assembly and parts manufacturing, axman produces exceptionally rigid, strong and light weight bicycle frames of the highest caliber that utilize the latest monocoque construction techniques and cutting edge designs.
MORECASESTUDIES