Case Study

PROJECT SUMMARY

Dashi Award gives the innovation power from China to Cow Parade

The 19th National Design Dashi Award - Cow Cup Creative Design Contest launch conference was held in Suzhou Eslite life on May 6th, 2017. The Dashi Award, cooperated with the Cow Parade. In the conference, the two parties discussed about their ideas of cooperation, and invited three industry leaders to share the mental journey and originality spirit behind their own brands. VOCUIS assisted Dashi Award in planning this conference and provided an overall visual image design service, which was fascinating and impressive.

同場加映 CowParade 奔牛艺术展

發布會當天同時舉辦規模盛大的CowParade奔牛藝術展，12頭來自各個奔牛城市的藝術牛與另外8頭來自台北的藝術創作牛環狀陳列於室內空間，其他30頭藝術牛分別以15頭布展方式陳列於河岸兩側，這些或站立，吃草，橫臥的“牛群”為當地居民帶來了別緻的審美體驗，讓人們近距離感受到“CowParade奔牛節”的魅力，體會到城市，藝術和自身的有趣的關係。

TOUCHPOINT

In the activity of “I Speak for Dashi Award”, we invited industry leaders to enlighten the masters’ spirit in hearts of people.

In the conference, Mr. Wan Lijiang, founder of Fountown, Lady Leng Yuxuan, the art and fashion aesthetic life pusher/founder of CosmoLove of Fashion Group, and Mr. Song Yuanbo, the advocate of Chinese vegetarian life/Dashu Wujie/ Vegetarian Life’s founder, shared their mental journey and originality spirit behind their own brand, which inspired deep thinking of the audience.
RESULT

Embodying brand personality and conveying accurate spirit of The Dashi Award brand

VOCUIS continued a series of visual standards designed for The Dashi Award. Each link, whether it is the speaker’s briefing in the activity, the main visual Kanban or the seating arrangements, was building the consistent visual impression, conveying the core value and spirit of the Dashi Award, and helping to show the brand personality perfectly in brand building.

Strategy

Research & Analysis

Global
BRAND STRATEGY DEVELOPMENT
Corporate Strategy

Brand System
BRAND STRUCTURE & POSITIONING
Brand Architecture

Brand Touchpoints & Experience

Design

Design & Production

Global
BRAND IMAGE DEVELOPMENT
Brand Image

Brand Identity
BRAND EXPRESSIONS
Prospectus & Brochures
Web & Print Media
Advertisement Design
Event & Space Graphics

Event

Brand Activation

Brand System
BRAND COMMUNICATIONS
Brand Events

2D / 3D Animation
MOTION GRAPHICS & EFFECTS
Creative Animation
Design & Production

Digital Presentations
EVENT PROJECTIONS
Brand Videos
Brand Presentations

EVENT COORDINATION
Brand activity planning and implementation

VOCUIS For every unique brand,To create excellent brand experience.

Except the identification logo, the brand maintenance and operation is an important approach to stimulate clients’ experience. Brand activities may activate the brand, accumulate clients’ loyalty, and inject emotional soul into the brand logo, which helps to enhance the brand. VOCUIS helps you to make and implement a proper plan of brand activities, enhance brand experience, and form the emotional recognition of customers to the brand.

MORECASESTUDIES