PROJECT SUMMARY      |      CHALLENGE     |      RESULTS

PROJECT SUMMARY

FUJI Bicycles

FUJI Bikes is a bicycle manufacturer originally established in Japan in 1899. The company took its name and logo from Mount FUJI, a Japanese symbol of strength and endurance. FUJI owns branches over 39 countries in the world, sharing their professional eyes for the sport, sponsoring many top biking events and cultivating 2 national-wise biking teams which won several world-class championships. FUJI Bikes was one of the top ten brands in the United States in 2003 and 2004, and was awarded by Bicycle Retailer and Industry News as Annual Best bike supplier.

We build unique brand identities and imagery creating extraordinary brand experiences.

Identity

Identity Standards

Brand Guide
BRAND IDENTITY
Corporate / Product Identity
Digital & Print Collateral
Colour Scheme

Logotype & Identifier
VIS / CIS / PIS / SIS / DIS
Identity Systems Guide
Online Brand Mgt
Trademark Protection

Graphic

Brand Imagery

Corporate Profile
BRAND COMMUNICATIONS
Product Catalogue
Prospectus & Brochures
Marketing Collateral

Brand Visuals
CREATIVE DESIGN
Advertisement Design

Web

Online Presence

Digital Technology
WEBSITE DESIGN & PRODUCTION
Conceptual Development
Structural Planning
Site Layout Design

Response Design
HTML / WORDPRESS / CMS
Client Management Systems
Hosting

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CHALLENGE

FUJI Bicycles

The project is to name and to design the logo for the limited edition bikes for this world-known brand to celebrate it’s 111th birthday. The challenge is to reshape the brand without compromising it’s legacy and tradition and to create a classy story to match a legend such as the limited edition bikes.
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RESULTS

FUJI Bicycles

VOCUIS named the bikes “YAIBA” and “KISSAKI.” “YAIBA” and “KISSAKI” refer to the sharp edge and the tip of the blade. Each part of a Katana requires different training and making in different eras of time. The names were taken from when a Samurai swings with determination and strength, which is a perfect expression of the bikes. “YAIBA” and “KISSAKI” are retro and hand made, and drawn attention at Taipei Cycle Expo 2010.
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ClientFUJI BycyclesIndustryBicycle Manufacturing & RetailDate2009Project Service Branding, Graphic, Web

About FUJI Bicycles

FUJI Bikes is a bicycle manufacturer originally established in Japan in 1899. The company took its name and logo from Mount FUJI, a Japanese symbol of strength and endurance. FUJI owns branches over 39 countries in the world, sharing their professional eyes for the sport, sponsoring many top biking events and cultivating 2 national-wise biking teams which won several world-class championships. FUJI Bikes was one of the top ten brands in the United States in 2003 and 2004, and was awarded by Bicycle Retailer and Industry News as Annual Best bike supplier. 
MORECASESTUDIES