PROJECT SUMMARY      |      CHALLENGE     |      RESULTS     

PROJECT SUMMARY

Getac

GETAC started its business as a notebook OEM in 1997, and has developed into the third largest rugged computer manufacturer and supplier in the world, mainly engaged in supply of advanced equipment for military, police, utility, communication and transportation purposes under its own brand "GETAC". VOCUIS revised the corporate profile of CETAC and had many discussions in the hope of improving the international brand image of GEAC through the revised profile.

We build unique brand identities and imagery creating extraordinary brand experiences.

Analysis

Research & Analysis

Industry Study
COMPETITOR ANALYSIS
Consumer Research
Global & Local Market Evaluation
Opportunity Analysis
Market Research

Design

Design Development

Brand Image
CREATIVE DIRECTION
Conceptual Development
Idea Generation
Examine Applicability
Design & Production

Graphic

Brand Imagery

Corporate Profile
BRAND COMMUNICATIONS
Product Catalogue
Prospectus & Brochures
Marketing Collateral

CHALLENGE

GETAC

In this project, the largest challenge comes from the consolidation and integration of a variety of brand spirits within the Group. One of our key tasks was to enhance the visual elements while maintaining the original brand personality, and to reflect the uniqueness of the brand and the professional technologies it carries so as to increase the confidence of international buyers in the brand.
RESULTS

GETAC

After repeated discussions, VOCUIS decided on the brand style for this project, applied saturated colors to enhance the visual effect, and colorful pictures to enrich the image design, thus well reflecting the professionalism and solid technical experience of the brand, which is expected to continue its leadership in the international market.
ClientGetacIndustryElectronicsDate2016Project ServiceDesign

ABOUT GETAC

GETAC started its business as a notebook OEM in 1997, and has developed into the third largest rugged computer manufacturer and supplier in the world, mainly engaged in supply of advanced equipment for military, police, utility, communication and transportation purposes under its own brand "GETAC". VOCUIS revised the corporate profile of CETAC and had many discussions in the hope of improving the international brand image of GEAC through the revised profile.
MORECASESTUDIES