PROJECT SUMMARY      |      CHALLENGE     |      RESULTS      

PROJECT SUMMARY

HALMA, China

Founded in 1894, HALMA (HALMA PLC) is an international safety, health and environmental industry leader, listed on the London Stock Exchange, has around 5000 employees worldwide, more than 40 subsidiaries, customers in more than 160 countries and regions. Beyond Halma’s subsidiary companies, products are mainly used to protect people’s lives and improve the quality of life.

We build unique brand identities and imagery creating extraordinary brand experiences.

Consultation

Audit & Identify

Industry Analysis
CORPORATE ANALYSIS
Brand / Product Audit

 

Consultation
MEETINGS & WORKSHOPS
Focus Group Discussions

Strategy

Research & Analysis

Global
BRAND STRATEGY DEVELOPMENT
Corporate Strategy

 

Brand System
BRAND STRUCTURE & POSITIONING
Brand Architecture
Brand Touchpoints & Experience

Design

Design & Production

Global
BRAND IMAGE DEVELOPMENT
Corporate Image

 

Brand Identity
BRAND EXPRESSIONS
CIS Guideline
Web & Print Media
Corporate Profile

CHALLENGE

HALMA, China

After HALMA entering the China market, introduced the world’s leading numerous product lines of science and technology, require to highlight the diversity of products; from British leader, committed to gain more market share in China; around the safety, health and environmental protection concept, VOCUIS integrated with international brand into local elements through product brochure design, accurately conformed HALMA’s brand spirit, and emphasizes a pragmatic, efficient, breakthrough factors through design, more conforms to the Chinese consumer tastes and approval.
RESULTS

HALMA, China

Through the complete style planning, VOCUIS chosen using bright color into the design, eye-catching to transfer the product concept design itself; whether the page, or the usage of color, also interspersed Chinese elements in the design, revealed the concept combination of diversity and innovation; powerful information summary, effectively increase on consumer perceptions of brand. This brochure, is mainly used in the Chinese market activities occasions.
ClientHALMA, ChinaIndustrySecurityDate2014Project ServiceDesign

About HALMA, China

HALMA, China's business is about protecting life and improving the quality of life for people worldwide.HALMA, China have a core focus on safety, health and the environment and our products provide innovative solutions for many of the key problems facing the world today.
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