PROJECT SUMMARY      |      CHALLENGE     |      RESULTS

PROJECT SUMMARY

HUALUXE Hotel

The world-known hotel brand, InterContinental Hotel group (IHG) launched the HUALUXE Hotels and Resorts, the first-ever upscale international brand designed specifically for Chinese guests. The brand is based on the unique Chinese aspects of etiquette, to the Chinese consumer demand for social, business and hotel as the core, fully embodies the Chinese "hospitality".

The first-ever upscale international hotelbrand designed specificallyfor Chinese guests.

Analysis

Research & Analysis

Industry Study
Market Research

Design

Design Development

Brand Image
CREATIVE DIRECTION
Conceptual Development
Idea Generation

Graphic

Brand Imagery

Corporate Profile
BRAND COMMUNICATIONS
Prospectus & Brochures

CHALLENGE

HUALUXE Hotel

HuaLuxe brand’s conception and birth, puts forward four core subjects: Chinese aspects of etiquette, status recognition, rejuvenation in nature, spaces enabling social interactions. With the new brand, allowed us to be completely in the development of brand and image, and also to remember that to a very high standard to ensure the development strategy and design to transfer four core subjects.
RESULTS

HUALUXE Hotel

To be proud of inheriting Chinese traditional culture and customs, and can fit the modern high-end international hotel brand, also based on national consumer demand, these three was successfully delivered through the combination of Chinese & Western culture and brand image design, not only presented boutique hotel’s brand texture, artistic aesthetic feeling, but also catered the huge opportunity of Chinese market contains.
ClientHUALUXE Hotel / InterContinental HotelsIndustryHotelDate2014Project ServiceBranding, Design

About HUALUXE Hotel

The world-known hotel brand, InterContinental Hotel group (IHG) launched the HUALUXE Hotels and Resorts, the first-ever upscale international brand designed specifically for Chinese guests. The brand is based on the unique Chinese aspects of etiquette, to the Chinese consumer demand for social, business and hotel as the core, fully embodies the Chinese "hospitality". 
MORECASESTUDIES