PROJECT SUMMARY      |      CHALLENGE     |      RESULTS    

PROJECT SUMMARY

HOTEL INDIGO KAOHSIUNG CENTRAL PARK

Strategically, this project covers the overall brand development of INDIGO HOTEL, from market research to brand personality, brand culture/features, brand positioning, brand story, brand communication, brand touching points as well as the design of visual image style. This story book not only gives an introduction to the hotel, but also provides a faster channel for consumers to experience the story theme of Indigo Kaohsiung and its surrounding neighborhood culture.

The first-ever upscale international hotelbrand designed specificallyfor Chinese guests.

Consultation

Audit & Identify

Industry Analysis
CORPORATE ANALYSIS
Brand / Product Audit

 

Consultation
MEETINGS & WORKSHOPS
Focus Group Discussions

Strategy

Research & Analysis

Global
BRAND STRATEGY DEVELOPMENT
Corporate Strategy

 

Brand System
BRAND STRUCTURE & POSITIONING
Brand Architecture

Brand Touchpoints & Experience

Design

Design & Production

Global
BRAND IMAGE DEVELOPMENT
Corporate Image

 

Brand Identity
BRAND EXPRESSIONS
CIS Guideline

Web & Print Media

Corporate Profile

CHALLENGE

HOTEL INDIGO KAOHSIUNG CENTRAL PARK

It is the most important role of this book to present visitors the INDIGO's neighborhood culture. The design of the book focuses on how to demonstrate the story theme of large ships entering the port in a planar way, and how to take advantage of the port, custom clearance and derived foreign culture to help visitors to better merge into the city and become part of the story.
RESULTS

HOTEL INDIGO KAOHSIUNG CENTRAL PARK

Focusing on the brand story theme of Indigo Kaohsiung, VOCUIS brings the theme story of the hotel into the book in a more straightforward manner, and describes the rich Kaohsiung port in a colorful and vivid tone so as to make it closer to visitors. In this way, visitors can experience the charm of the ancient and modern Kaohsiung with the help of the neighborhood tour guide.
ClientHotel Indigo Kaohsiung Central ParkIndustryHospitalityDate2016Project ServiceBranding, Strategy, Design

ABOUT HOTEL INDIGO KAOHSIUNG CENTRAL PARK

neighborhood Xinxing District. Discerning guests appreciate our convenient location at Zhongshan 1st Road, 8.1 km from Kaohsiung International Airport. Our friendly staff will give you the best tips to explore local attractions like Shinkuchan, Central Park and Liuhe Night Market. Travel easily to other parts of the city with the nearby Central Park Station or simply immerse yourself in the Xinxing District neighborhood and discover its charms. Hotel Indigo Kaohsiung Central Park features cozy guestrooms with oversized beds, high-speed Internet access, signature art work and spa-inspired showers. Treat yourself to the freshest ingredients and exceptional recipes at our restaurant. Or let our bartender surprise you with our tailored cocktails and premium wines at our bar at the top of our hotel. Enjoy the local flavors of Kaohsiung City, stay at Hotel Indigo Kaohsiung Central Park.
MORECASESTUDIES