PROJECT SUMMARY      |      CHALLENGE     |      RESULTS     

PROJECT SUMMARY

L’ORÉAL PROFESSIONNEL

The L’oreal Color Trophy is the most prestigious annual hairdressing competition in the industry, and also plays an important part in the L’oreal Professionnel's brand and marketing strategy. The annual event was hosted to an audience of over 3,000 hair stylists, salon owners, celebrities, and the media reporters. In the beginning of 2004, L’oreal Professionnel invited VOCUIS to take part in the education plan project of the year for graphic design.

We build unique brand identities and imagery creating extraordinary brand experiences.

Graphic Design

Brand Imagery

Brand Profile
BRAND COMMUNICATIONS
Product Catalogue
Education Syllabus Prospectus
Marketing Collateral
Hairstyling Tools

Brand Visuals
ENVIRONMENT GRAPHICS
Event & Space Graphics
Merchandising Graphics

Space Design

Retail Design

Space Environments
RETAIL SYSTEMS
Retail Merchandising/POS Design
Retail Displays/POS/Fixtures
Retail Environment
Retail Visuals & Graphics

Design & Construction
Retail POS Guidelines
Layout Planning
Construction & Technical Drawings
Construction Guideline
Construction Implementation

Exhibition Design

Exhibit Design

Exhibit & Expo
HAIR SHOW Exhibit
Brand Exhibit
Product/Merchandising Display
Exhibit Environment
Exhibit Visuals & Graphics

Design & Construction
CONSTRUCTION GUIDE
Layout Planning
Construction & Technical Drawings
Construction Guideline
Construction Implementation

CHALLENGE

L’ORÉAL PROFESSIONNEL

L’oreal professionnel commissioned VOCUIS to take part in the exploration of brand graphics design for the brand’s education program. displaying the finest european design concept with tremendous graphical detail, whilst preserving the integrity of all key visuals supplied by L’oreal professionel, were amongst the key achievements of the project. L’oreal colour trophy is the most prestigious annual hairdressing award in the industry, and is critical part of the L’oreal professionnel brand and marketing strategy. the annual event was host to an audience of over 3,000 hair stylists, salon entrepreneurs, celebrities, and the media press.
RESULTS

L’ORÉAL PROFESSIONNEL

L’oreal professionnel invited VOCUIS to take part in the exploration of graphic designs for the year’s education programme. displaying the finest european design concept with tremendous graphical detail, whilst preserving the integrity of all images supplied by L’oreal professionnel, were amongst the key achievements of the project.
ClientL'Oréal ProfessionnelIndustryProfessional HaircareDate2004-2007Project ServiceDesign

L’ORÉAL PROFESSIONNEL

L’oreal professionnel is the world’s number 1 professional brand that invented modern hair color in 1907, and now has over 1 million partner hairdressers worldwide. l’oreal professionel is the professional products division of l’oreal paris, and is the partner of over 400,000 hair salons worldwide. L’oreal professionnel boasts a portfolio of unique and complementary brands.
MORECASESTUDIES