PROJECT SUMMARY      |      CHALLENGE     |      RESULTS


MEYER 

MEYER Corporation is a cookware distributor based in Vallejo, California, USA, whose parent company is Hong Kong based Meyer Manufacturing Co. Ltd. It is the largest cookware distributor in the United States and second largest in the world.

We build unique brand identities and imagery creating extraordinary brand experiences.

Analysis


Research & Analysis

Industry Study
COMPETITOR ANALYSIS
Consumer Research
Global & Local Market Evaluation
Opportunity Analysis
Market Research

Design


Design Development

Brand Image
CREATIVE DIRECTION
Conceptual Development
Idea Generation
Visualize Trend & Styles
Examine Applicability
Design & Production

Graphic


Brand Imagery

Corporate Profile
BRAND COMMUNICATIONS
Product Catalogue
Prospectus & Brochures
Marketing Collateral


MEYER

The world-known brand needs to renew their visual image of the packaging in order to enter the Chinese market. The change must be bold yet without sacrificing the essence of the brand in order to make an impression for in the market.

MEYER 

After careful planning and calculation, we redefined SilverStone and several other under brands of MEYER with different color tones to achieve a vivid vibe to represent various product lines.

About MEYER

MEYER Corporation is a cookware distributor based in Vallejo, California, USA, whose parent company is Hong Kong based Meyer Manufacturing Co. Ltd. It is the largest cookware distributor in the United States and second largest in the world.