PROJECT SUMMARY      |      CHALLENGE     |      RESULTS     


Strength Master Fitness Group

Founded in 1994, Strength Master has been specializing in the development and production of fitness and body-shaping equipment. Strength Master has had a distinguished history of technical and manufacturing excellence, earning an array of international commendations, awards and certifications.
vocuis strength—master brand strategy–2292px 13 2006 uai

Identity


Identity Standards

Brand Guide
BRAND IDENTITY
Corporate / Product Identity
Digital & Print Collateral
Colour Scheme

Logotype & Identifier
VIS / CIS / PIS / SIS / DIS
Identity Systems Guide

Graphic


Brand Imagery

Corporate Profile
BRAND COMMUNICATIONS
Product Catalogue
Marketing Collateral

Brand Visuals
CREATIVE DESIGN
Advertisement Design
Event & Space Graphics

Web


Online Presence

Digital Technology
WEBSITE DESIGN & PRODUCTION
Conceptual Development
Structural Planning
Site Layout Design

Exhibition


Exhibition Design

Exhibit & Expo
TRADE SHOW EXHIBITION
Trade Shows & Exhibitions
Brand Exhibits
Product/Merchandising Display
Exhibit Environment
Exhibit Visuals & Graphics

Design & Construction
CONSTRUCTION GUIDE
Construction & Technical Drawings
Construction Implementation

We build unique brand identities and imagery creating extraordinary brand experiences.

vocuis strength—master brand strategy–2292px 12 2006 uai

Strengthen your inner master 

The rapid growth of product sales and corporate recognition has prompted the oem manufacturer to start having concerns as to whether its company and brand imagery are adequate enough to meet the higher specifications demanded by global consumer markets and leading buyers.
vocuis strength—master brand strategy–2292px 10 2006 uai

Strength Master Fitness

Given an intensely short time constraint for the project to complete before the exhibition, VOCUIS took on the challenge of re-developing the brand identity, the corporate image, together with an entire set of brand marketing initiatives, including a new brand identity system, business stationery, brand standards guide book, product catalogue, web site, product aesthetic decals, as well as a brand-new exhibition booth design, that was all completed and produced within 2.5 months.
vocuis strength—master brand strategy–2292px 02 2006 uai
vocuis strength—master brand strategy–2292px 03 2006 uai
vocuis strength—master brand strategy–2292px 04 2006 uai
vocuis strength—master brand strategy–2292px 05 2006 uai
vocuis strength—master brand strategy–2292px 01 2006 uai
vocuis strength—master brand strategy–2292px 09 2006 uai

Strength Master Fitness Group

Founded in 1994, Strength Master has been specializing in the development and production of fitness and body-shaping equipment. Strength Master has had a distinguished history of technical and manufacturing excellence, earning an array of international commendations, awards and certifications.