PROJECT SUMMARY      |      CHALLENGE     |      RESULTS

PROJECT SUMMARY

UWIN Cold Pressed Juice

In 2015, Shanghai UWIN became an agent for Uwin, a century-old health drink brand based in the United States, and got authorized for the sale and promotion of its high-end products U-win NFC series of pure fresh juice in the Asia-Pacific region. UWIN introduced a healthy and high-quality life style to China, and opened a new era for the Chinese health industry. The brand is positioned to be premium fashion drinks and targeted at the first brand of healthy drinks in the Chinese market.

We build unique brand identities and imagery creating extraordinary brand experiences.

Analysis

Research & Analysis

Industry Study
COMPETITOR ANALYSIS
Consumer Research
Global & Local Market Evaluation
Opportunity Analysis
Market Research

Design

Design Development

Brand Image
CREATIVE DIRECTION
Conceptual Development
Idea Generation
Visualize Trend & Styles
Examine Applicability
Design & Production

Graphic

Brand Imagery

Corporate Profile
BRAND COMMUNICATIONS
Product Catalogue
Prospectus & Brochures
Marketing Collateral

Web

Online Presence

Digital Technology
WEBSITE DESIGN & PRODUCTION
Conceptual Development
Structural Planning
Site Layout Design

Response Design
HTML / WORDPRESS / CMS
Client Management Systems
Hosting
Social Media

vocuis uwin brand design 2292px 02 2016 uai
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CHALLENGE

UWIN Cold Pressed Juice

As a new brand in the Chinese market, U-WIN positioned itself as a high-end fashion drink brand for high-end consumers. So we had to design the brand website and brochures in a way to reflect the luxury and fineness of the brand, the world's top quality and patented bottle packaging, which are the brand features to be demonstrated in the this project.
vocuis uwin brand design 2292px 05 2016 uai
RESULTS

UWIN Cold Pressed Juice

In the design, VOCUIS took modest luxury as the main tone of the brand by emphasizing the high-end texture and luxury fashion of the brand with black and gold tone, and developed a website with customized functions, enabling customers to customize their exclusive products at any time. The product brochure was designed in a stylish and elegant manner that is able to reflect the high quality natural healthy products.The brand image is differentiated from that of other products in the market and targeted at the top healthy drinks in China.
vocuis uwin brand design 2292px 09 2016 uai
vocuis uwin brand design 2292px 10 2016 uai
vocuis uwin brand design 2292px 11 2016 uai
vocuis uwin brand design 2292px 12 2016 uai
vocuis uwin brand design 2292px 13 2016 uai
vocuis uwin brand design 2292px 14 2016 uai
ClientUWIN Cold Pressed JuiceIndustryFood & BeverageDate2011Project Service Branding, Graphic, Website

About UWIN Cold Pressed Juice

In 2015, Shanghai UWIN became an agent for Uwin, a century-old health drink brand based in the United States, and got authorized for the sale and promotion of its high-end products U-win NFC series of pure fresh juice in the Asia-Pacific region.UWIN introduced a healthy and high-quality life style to China, and opened a new era for the Chinese health industry. The brand is positioned to be premium fashion drinks and targeted at the first brand of healthy drinks in the Chinese market.
MORECASESTUDIES