PROJECT SUMMARY      |      CHALLENGE     |      RESULTS

PROJECT SUMMARY

Waobi

Waobi has many years of OEM experience for international boutique brands, with excellent technology background, created new rhyme fashion of beauty with Taiwan, Japan R & D team together. Waobi opened the first flagship store in Beijing and gradually gained awareness, then opened an worldwide store in Tokyo to improve the height of international brand, after several years operation, it has become a favorite oriental style fashion accessory of the international elite females.

We build unique brand identities and imagery creating extraordinary brand experiences.

Identity

Identity Standards

Brand Guide
BRAND IDENTITY
Corporate / Product Identity
Digital & Print Collateral
Colour Scheme

Logotype & Identifier
VIS / CIS / PIS / SIS / DIS
Identity Systems Guide
Online Brand Mgt
Trademark Protection

Graphic

Brand Imagery

Corporate Profile
BRAND COMMUNICATIONS
Product Catalogue
Prospectus & Brochures
Marketing Collateral

Brand Visuals
CREATIVE DESIGN
Advertisement Design
Packaging Design
Event & Space Graphics

Space

Interiors & Space Design

Space Environments
RETAIL SYSTEMS
Corporate Interiors
Retail Space Design
Retail Chain Systems Guide
Retail Environment
Retail Visuals & Graphics
Retail Displays/POS/Fixtures
Store Media
Event Environments

Design & Construction
SPACE GUIDE
Retail Space Guidelines
Whitebox & Traffic Flow
Space Zoning
Layout Planning
Construction & Technical Drawings
Construction Guideline
Construction Implementation

CHALLENGE

Waobi

Waobi is an innovative brand in fashion boutique as brand building objective, so the challenge is for VOCUIS is to build a brand new brand from zero, with international premium concept, texture for Waobi to design brand visual image, space design, while Waobi communicates the market, people can look up Waobi as high end brand on international stage.
RESULTS

Waobi

From the perspective view of premium excellent brand, VOCUIS successfully planned visual image and retail store design. Waobi’s logo design with slender lines express brand elegant texture, and used many metal material collocation standard dark color to create a brand momentum for the retail space design, enhanced consumer brand impression.
ClientWaobiIndustryLuxury / BagsDate2009Project Service Branding, Graphic, Space

About Waobi

Waobi has many years of OEM experience for international boutique brands, with excellent technology background, created new rhyme fashion of beauty with Taiwan, Japan R & D team together. Waobi opened the first flagship store in Beijing and gradually gained awareness, then opened an worldwide store in Tokyo to improve the height of international brand, after several years operation, it has become a favorite oriental style fashion accessory of the international elite females. 
MORECASESTUDIES